Although very popular internationally at this time, the Experience had yet to crack America, their first single there failed to sell. Their chance came when Paul McCartney recommended the group to the organizers of the Monterey International Pop Festival. This proved to be a great opportunity for Hendrix, not only because of the large audience present at the event, but also because of the many journalists covering the event that wrote about him. The performances were filmed by D. A. Pennebaker and later shown in some movie theaters around the country in early 1969 as the concert documentary Monterey Pop, which immortalized Hendrix’s iconic burning and smashing of his guitar at the finale of his performance.
The opening song was Hendrix’s very fast arrangement of Howlin’ Wolf’s 1965 R&B hit “Killing Floor”. He played this frequently from late 1965 through 1968, usually as the opener to his shows. The Monterey performance included an equally lively rendition of B.B. King’s 1964 R&B hit “Rock Me Baby”, Tim Rose’s “Hey Joe” and Bob Dylan’s 1965 Pop hit “Like a Rolling Stone”. The set ended with The Troggs “Wild Thing” and Hendrix repeating the act that had boosted his profile in the UK (and internationally) with him burning his guitar on stage, then smashing it to bits and tossing pieces out to the audience. This show finally brought Hendrix to the notice of the US public. A large chunk of this guitar was on display at the Experience Music Project in Seattle, along with the other psychedelically painted Stratocaster that Hendrix smashed (but didn’t burn) at his farewell concert in England before he left for the US and Monterey.
At the time Hendrix was playing sets in the Scene club in NYC in July 1967, he met Frank Zappa, whose Mothers of Invention were playing the adjacent Garrick Theater, and he was reportedly fascinated by Zappa’s recently-purchased wah-wah pedal. Hendrix immediately bought one from Manny’s and starting using it right away on the sessions for both sides of his new single, and slightly later, on several jams he played on at Ed Chalpin’s studio.
Following the festival, the Experience played a series of concerts at Bill Graham’s Fillmore replacing the original headliners Jefferson Airplane at the top of the bill. It was at this time that Hendrix became acquainted with future musical collaborator Stephen Stills, and re-acquainted himself with Buddy Miles who introduced Hendrix to his future partner – Devon Wilson. She had a turbulent on/off relationship with him, right up to the night of his death, and was the only one of his women to record with him. She died only six months after Hendrix under mysterious circumstances, apparently falling from an upper window in the Chelsea Hotel.
Following this very successful West Coast introduction, which also included two open air concerts (one of them a free concert in the “Pan handle” of Golden Gate Park) and a concert at the Whisky a Go Go, they were booked as one of the opening acts for pop group The Monkees on their first American tour. The Monkees asked for Hendrix because they were fans, but their (mostly early teens) audience sometimes did not warm to their act, and he quit the tour after a few dates. Chas Chandler later admitted that being thrown off the Monkees tour was engineered to gain maximum media impact and publicity for Hendrix, similar to that gained from the manufactured Rank Theatre’s “indecency” “dispute” on the earlier UK Walker Brothers tour. At the time, a story circulated claiming that Hendrix was removed from the tour because of complaints made by the Daughters of the American Revolution that his stage conduct was “lewd and indecent”. Australian journalist Lillian Roxon, accompanying the tour, concocted the story.
Meanwhile in Western Europe, where Hendrix was also appreciated for his authentic blues renditions as well as his hit singles there, and was often recognized for his avant-garde musical ideas, his wild-man image and musical gimmickry (such as playing the guitar with his teeth and behind his back) had faded; but they later plagued him in the US following Monterey. He became frustrated by the US media and audience when they concentrated on his stage tricks and most well known songs.
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